Uncovering History, One Sign at a Time
In the heart of Sault Ste. Marie, a city's past is unveiled through a simple yet powerful artifact—a sign. This isn't just any sign; it's a relic from a bygone era, a time capsule from the mid-20th century. The discovery of Johnstone's Dairy Bar sign during a renovation project is a fascinating glimpse into the city's commercial and cultural history.
What makes this find particularly intriguing is how it transports us back to a vibrant downtown scene. Imagine a bustling street filled with the aromas of fresh-made ice cream and the sounds of lively diners. This was the reality for the residents of Sault Ste. Marie, and the Dairy Bar was at the heart of it. From its inception in 1940, it became a community hub, offering a delightful array of treats.
Personally, I find the story of William 'Bill' Johnstone captivating. He was a man with a diverse background, having lived in England, Saskatchewan, and Kirkland Lake before settling in Sault Ste. Marie. His hobbies, from hunting to gardening, reflect a deep connection with the land, and his entrepreneurial spirit was a perfect match for the city's commercial potential. What many people don't realize is that such local businesses were the lifeblood of communities back then, offering more than just products or services; they provided a sense of belonging.
The Dairy Bar's menu is a testament to its popularity. Starting with classic desserts, it expanded to include soft serve ice cream and even hot food, catering to a wider audience. The 'Pine Room' addition, with its live music and dancing, transformed the place into a social hub. This evolution is a microcosm of the changing times and consumer preferences. It's fascinating to see how a simple dairy bar adapted to stay relevant and thrive.
One detail that I find especially endearing is the anniversary celebrations. Offering 2-for-1 specials on treats was a brilliant way to engage the community and create a sense of excitement. It's these small gestures that often leave the most lasting impressions and become cherished memories. This discovery is more than just a sign; it's a reminder of the power of local businesses in shaping community identity.
In my opinion, this find should spark a broader conversation about preserving and celebrating local history. It's easy to get caught up in the rapid pace of modern life, but these glimpses into the past are essential. They provide context, connect us to our roots, and offer valuable lessons for the present and future. The faded sign of Johnstone's Dairy Bar is a symbol of a simpler time, when community gatherings were centered around local establishments. It's a reminder to cherish and support such businesses, as they are the heartbeat of any city's culture and history.
This article, inspired by the Sault Ste. Marie Public Library's archives, is a testament to the power of local storytelling. It encourages us to explore our own communities, uncover hidden gems, and appreciate the rich tapestry of local history. After all, it's in these small details that we often find the most captivating stories.
